Accessibility is no longer an option, it's a necessity. That's true in general, but especially when it comes to connecting with people through video. It is crucial that you make your content accessible to as broad of an audience as possible. Here are a few of our best practices when it comes to creating and sending ThankViews everyone can enjoy!
Videos with flashing, flickering, blinking, and other rapid movements or frequently changing colors may cause seizures in viewers who are susceptible. An acceptable standard is content that flashes no more than 3 times per second. The Trace Center at the University of Maryland has developed a tool called the Photosensitive Epilepsy Analysis Tool (PEAT) that allows you to identify and measure seizure risks in your content. Ultimately, we don't want your audience to pass out!
Avoid text that is too small and create as much contrast as you can between the text and the background behind it. Attention to contrast is going to be important, not just in your videos, but in the colors you choose for your envelopes and landing pages. Just ask and we'd be more than happy to test your hex codes to make sure they adhere to the Web Content Accessibility Guidelines.
It's super easy to add captions to your ThankViews directly inside of the platform. This is, of course, a huge help for those who are Deaf, Hard of Hearing, and those with auditory processing disorders. We offer affordable, paid human captioning, as well as free captioning done by AI. You can add them by clicking the CC button at the bottom of your video either in the Recordings section of your campaign or in the Video Library.
These are a few of the best ways in which you can prioritize inclusivity in your outreach. We hope you'll commit to making our culture a more accessible one.
If you have additional questions, please reach out to your Client Success Representative or email@example.com.