What are the different types of campaigns

It's helpful to categorize each campaign as accurately as you can so that you can compare the performance of different types of campaigns on your Metrics page.

Reach out to donors to express gratitude for their gifts. Personalize as much and as often as you can in order to build strong and lasting relationships.

  • General Thank You
  • Post-Visit / Post-Tour Thank You
  • Post-Event Thank You
  • End-of-Year Thank You
  • Just Because
  • Volunteer Thank You

Send future donors a ThankView that invites them to be a part of your organization's mission and vision. Include a clear and specific call-to-action while also showcasing how their gift will make a direct impact.

  • General Appeal
  • Pledge Reminder
  • Anniversary of Last Gift
  • Fiscal-Year-End Appeal
  • Athletic Appeals
  • Scholarships
  • Giving Day / Giving Tuesday

Collect videos from students, faculty, staff, patients, parents, and others to use in other campaigns. Send recording instructions and your recorders can reply with a video. You'll be notified via email when they reply, and you can find their video in your Video Library in the Replies folder. 

  • Scholarship Recipients
  • Volunteers
  • Patients
  • Faculty / Staff

Use this campaign to send invitations, reminders, and follow-ups - build excitement and anticipation with personalized video. Embed or link your RSVP form to streamline your registration process.

  • Fundraising Gala
  • Homecoming
  • Alumni Events
  • 5k Race
  • Open House
  • Preview Day

Keep people in the loop about what's happening at your organization. Let them know about a new building, naming opportunity, project, or program. 

  • New Building
  • Naming Opportunity
  • Capital Campaign Launch
  • New / Updated Program
  • New / Updated Project
  • New Hires
  • Resources

These two campaigns utilize our scheduling automation feature. When adding your recipients, include their birthday or anniversary. When you schedule these campaigns, they will automatically set the send date as each recipient's birthday or anniversary. 

  • Happy Birthday
  • Happy Anniversary
  • Anniversary of Last Gift
  • Alumni Milestone

Got an idea that doesn’t fit into any other category? Members of the ThankView family are always coming up with new and creative campaign ideas.

  • Back to School
  • Valentine's Day
  • Happy Holidays
  • Happy New Year
  • Giving Society Welcome
  • Acceptance Congratulations
  • Class Registration Reminder
  • Athletic Recruitment
  • Halloween
  • St. Patrick's Day


If you have additional questions, please reach out to support@thankview.com.

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